The designing eCommerce website can be difficult to analyze. There are so many things to take into consideration starts from site performance to user engagement. Designing an eCommerce website is not easy to a simple website. In the simple website there’s only one thing to design but designing e-commerce sites is a very challenging task.
E-commerce has become one of the fastest growing industries in the past few years, as per the stats, 60% of the shoppers plan to spend more money via online shopping. Here in this blog, we will talk about some important aspects you should consider while designing your eCommerce website.
1.Match Your Design with Your Products:
When designing a website, it’s vital to create a design that matches your product. No matter what fonts you choose, it’s important that the personality of your typeface matches that of your design and support its purpose.
While any product can look good in its image, we should always keep in mind that whatever we have shown to shopper should match to actual product as without the ability touch, hold, smell, taste or otherwise handle the product they are interested in, the potential shopper only has image to interact with, thus it is necessary to match your design with the product.
2.Provide Important and Complete Information:
Product information provides many benefits, from helping the sales to increase and in many other ways.
Shopper often wants to know details about accents on clothes, dimensions of furniture, size of toys, proper storage of edible products, many websites however only focus on basic information or on the incorrect details. Shoppers generally want to get more details about how the product meets their requirement and looking into the sites for the same.
3.Discounts on Shipment Rates:
Here some of the customers get attracted by free shipment and major markdowns. But almost all the shoppers are interested in such kind of promo or another. Thus, discounts and special deals are usually the first that things which website visitors looks for.
Free shipping is also a crowd favorite. Hence the order price for free shipping is marginal and not deterrent for these shoppers.
Building a brand Strategy for your online store is also a powerful marketing customer retention, and loyalty technique and is also necessary for any new or established online business. Branding plays a direct role in improving chances of eCommerce business success. E-commerce branding will ensure your product gets noticed by potential customers.
5.It Should be Simple and Clean:
One of the thing which should be taken into consideration while designing e-commerce site creates a clean, and appealing design. A quality of design should be simple and easy to read. Most significantly a simple and easy design helps shoppers to emphasize the worth of your brand and content, hence a spotless design is vital to provide optimistic user understanding that inspires shopper to return. So always make sure that website is designed really well to grab your shoppers quickly.
6.Online Security and Protection Measures:
The contemporary world technology cab terrifying place. yet, with all our modern day technology and innovations, one very real concern still weighs heavily on the mind of the most consumer: security
To fight fraud threats e-commerce operators must implement best practices and security measures to protect themselves and their users: some illustrations of must-have security measures include:
- PCI DSS compliance
- HTTP over SSl (HTTPS)
- Two factors verification/tokenization
- Dos and DDOS protection via firewall integration
- Monitor e-commerce Activities
7.Shopping Carts Designs and Structures:
Your shopping cart design is just vital as the rest of e-commerce sites. Apart from demonstrating information openly, shopping cart design should be humble, efficiently show company branding and comprise protuberant checkout keys.
A shopping cart page should contain all the significant component your shopper requires for e.g.: the ability to make changes in the quantity, picking shipping choices, to choose a payment option, adding more product to the carts. And the most important thing doesn’t border shopper to only one or two payment choices.by doing such things you made the loss of yourself only.
A company blog is an incredible asset for e-commerce companies and the benefits are numerous.
An active blog gives your brand a voice. Customers go to the social media to voice their suggestion in an extremely public fashion. when you promote a blog, you’re in total control and keep your shoppers up-to-date about your latest product, company event, and industry trends. Keeping blog updated on regular basis informs shoppers of your brand’s values and desires to promote communication. An active blog also helps to drive more traffic to your sites by sharing great content and information. So the blog is the cost-effective promotional tool for your business.
9.Contact Information and Customer Service:
Through the online shopping, shoppers communicate with sellers via computers networks makings transaction that is no longer physically bound. when a shopper has complaint about the product or else they will prefer to have a talk. In such type of cases, there is a fundamental need for store support team:24/7 hotlines and live chats are highly appreciated forms of the valve –added customer’s services.
Hence, 24-hours customer service is needed to solve the pre-sale and post-sale quires. By taking advantages of different tools you can make sure that you’re able to cover all your basis through multi-channel customer service.
10. Payment Gateways:
Payment gateways offer consumers and merchant the ability to conduct business transaction online safety and securely. as many new businesses focus entirely on the e-commerce side of the business, e-commerce websites are heavily focused on using customer approved and respectable payment gateways to ensure that their goods are available to anyone with the ability to pay to be able to pay online in a safe manner is hallmark of quality sites, as few shoppers want to do business with an online company that fails to deliver an effective and secure method of payments.
Though the market for e-commerce payments gateways is large, there is a handful of the method that most commonly accepted.
Keeping these aspects of an e-commerce site in mind during development will help you ensure that you are providing the best experience for your shoppers.
Ronak Meghani is a co-founder of Magento IT Solution Pvt Ltd, A Leading eCommerce Development Company in USA & India. He is closely working with e-Commerce ventures since 2009 and he has helped 200+ brands for building / improving their online ventures. Click here to Hire Magento Developer.
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