What is Advertising?
Advertising is a form of communication used to promote or sell something, usually a business product or service. Advertising by the government in favor of its own policies its often-called propaganda. In Latin, ventere means “to turn around”. The purpose of the advertisement may also be to reassure employees or the shareholders that a company is viable or successful. Advertising messages are usually paid by the sponsors and viewed via various old media; or new media such as blogs, website, social media, text messages.
The world is changing a lot in every means. The people nowadays stay on their phones for a longer time than the television. A couple of years back people use to watch television for a longer time. Hence the advertisement made their way through the television to target their sales goal. The people nowadays have not been so much on the television since the smartphone is with them. The people have been scrolling social media for hours.
This is where the marketing manager thought to post their ads, by doing this they have targeted all the mid-age and the younger age. The advertisement on the social media runs the social media. So basically, we can say that our social sites are running on the money of the ads they run. To keep up with the world the marketing had to come up department had to come up with different advertising idea. The adopted way of advertising nowadays is influence marketing. G Scott Paterson of Toronto is a leader in data and analysts. G Scott Paterson has been working on the social media advertisement adaptation to improve the marketing of the company.
Now how does an influencer work on the social media? Consider a man who is working on his body to have an aesthetic body. On the way of building his body, he posts pictures on the social media which catch the eye of the marketing department of the company of a supplement and a clothing company. The company asks to endorse their product by posting the picture on the social media. The people following the person looks at his picture and try to become like. The people following the person trusts his review and whatever he says. When he posts pictures of a product in the urge of becoming like him people buy the product he is using. The influencer posts the picture of the supplement while using it and gives the review about it on which people trusts. The clothing company will also want the influencer to post pictures with their clothes so that they can meet their sales goals for that year.
This is known as influencers marketing that has been adopted by the marketing department of the company to ensure they meet their goals of the company. The influencers on the social media who is helping company are surely getting paid for the work they are doing plus they get the product free which they are endorsing for them. There are surely benefits to becoming an influencer.