SEO is both a long-term strategy and a cost effective campaign that guarantees comprehensive payoffs over a maximum time frame of 2 years, and a minimum time frame of 6 months. When it comes to SEO, your ranking can rise and fall drastically within a timeline of one day. A good example is the fluctuation of stock prices in the stock exchange, where commodities can incur up to 20% price decrements.
In the Google website ranking algorithm periodically changes due to a number of reasons and strategies put forward being the major factor influencing the changes. For clients who enjoy checking rankings on a daily basis it may cause quite disappointing results.
As a client, you don’t have to raise an alarm when one of your major SEO competitor overtakes your prized keyword in the Google rankings. However, the downfall will make you put long-term strategies in place to obtain high rankings again. The leading expert of Semalt Digital Services, Andrew Dyhan gives a list of top-five ways that will help you to outsmart your competitors in SEO.
Create valuable connections
Zooming out a competitor who has been high-ranked for more than three weeks can be a bit tricky. To outdo such a competitor in SEO, try building up more valuable connections with comprehensive influences in your line of business. For your content to get more visible, create a good network with higher-ranked publishers and influencers. This strategy will have your content being shared on global platforms and earn a good number of links.
To put your SEO competitor to shame, try working with BuzzSumo, a reliable research tool that identifies top influencers in your industry.
Produce high-quality content
When it comes to SEO, the need of producing higher-quality content can’t be emphasized enough. To catch your competitor outranking you in SEO, introduce other alternative form of content such as videos and info graphics. Build up good links by dealing with original content and original research.
Use your competitor’s link profile
In SEO, identification of strengths and weaknesses is a necessary prerequisite towards the realization of consistent returns. Inbound links are commonly used in SEO. Take the advantage of inbound links to scout your competitors and identify their strengths. After identifying your competitor’s strengths, outranking them in SEO will not be a difficult task.
Diverse number of tools are available when it comes to evaluation of inbound links and weaknesses identification. Focus on your strengths and work on your weaknesses to outrank your competitor in SEO.
Adopt local SEO strategies
As I stated earlier, SEO is a long-term strategy that requires a client to be smart to survive in stiff competition. Instead of dealing with national platforms, consider prioritizing on local SEO strategy and work on listing it in local 3-pack. This way, your content will get more visibility, shares, and more links. Also work on the local indicators such as the titles, content, and meta descriptions.
Within a span of few weeks, you will start realizing some progress in your SEO campaign that will help outrank your competitor.
Offer diverse line of products
Offering diverse products in your online business puts you in a better position as compared to your competitor. The key point in offering diverse products is finding a way to outrank your opponent without facing stiff competition in your campaign. Dealing with a number of products that your opponent does not offer will help re-position your SEO strategy and give you enormous benefits.
The best thing about SEO is the realization of consistent returns in the long run. The aspects mentioned above are not limited to a short term implementation, they are rather potential alternatives that will help you to be at the top positions with time. To avoid being outranked by your competitor in SEO, always remain observant and diversify the line of your products.